Trendi v maloprodaji – poročilo s konference Prodaja na policah 2017

Te dni je v Ljubljani potekala konferenca Prodaja na policah, kjer je prek 150 trgovcev, proizvajalcev in dobaviteljev, distributerjev in kupcev razpravljalo o prihodnosti FMCG trgovine. Trendi bodo predvsem tehnološki!

Igor Maroša, Toni Balažič, Zenel Batagelj, Ivan Guzelj in Andrej Planina napovedujejo slovenskim trgovcem dobre vendar zahtevne čase. Po eni strani so potrošniki vedno bolj zahtevni, po drugi strani pa bodo morali trgovci uvajati nove tehnologije.

Zenel Batagelj je slikovito prikazal, kako je RFID tehnologija prisotna že danes in napovedal njeno širitev na vedno več artiklov. Andrej Planina poudarja, da potrošnik pričakuje popolno storitev in dobro uporabniško izkušnjo, vse od njegove odločitve do porabe izdelka. Trgovci bodo morali do trgovcev priti na različne načine.

Poglejte si bolj podrobne izjave:

Kakšne pa so Špica rešitve za trgovino? Poglejte si http://www.spica.si/panoge/trgovina

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Being part of Spica management team for more than 15 years, Andrej Planina is considered a leading regional expert in the field of business mobile solutions and technologies for automatic identification. He obtained extensive knowledge working as a project manager for major organizations in the region. Well aware of the business aspects in information processes, Andrej is the author of some of Spica’s successful products. An award-winner for the best innovation for the "Intelligent safety control system“, he is regularly invited to share his knowledge as the lecturer at the University of Ljubljana (Faculty of Engineering and Computer Science, Faculty of Economics). When not working for Špica, he is a passionate wine taster and blogger. Find out more at : http://vinskezgodbe.blogspot.com.