Skrivnostni nakupi – kakšne storitve je deležen potrošnik v trgovini

Pred kratkim so v celi regiji izvedli raziskavo GUEST 2014, s katero so ugotavljali kvaliteto storitve v več kot 800 trgovskih, gostinskih in storitvenih objektih. Raziskavo je izvedlo podjetje Heraklea

Rezultat raziskave

  1. Potrošnik je najboljše storitve deležen v Sloveniji, sledita Srbija in nato Hrvaška.
  2. Najboljšo storitev imajo avtosaloni.
  3. Storitev v maloprodaji ni vrhunska.
  4. Nivo storitve v trgovini pada.

Več o raziskavi si lahko preberete v julijski številki revije Instore

Skrivnostni nakupi = Myster Shopper = Secret Shopper (WIKI link)

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Being part of Spica management team for more than 15 years, Andrej Planina is considered a leading regional expert in the field of business mobile solutions and technologies for automatic identification. He obtained extensive knowledge working as a project manager for major organizations in the region. Well aware of the business aspects in information processes, Andrej is the author of some of Spica’s successful products. An award-winner for the best innovation for the "Intelligent safety control system“, he is regularly invited to share his knowledge as the lecturer at the University of Ljubljana (Faculty of Engineering and Computer Science, Faculty of Economics). When not working for Špica, he is a passionate wine taster and blogger. Find out more at : http://vinskezgodbe.blogspot.com.